By Bill Day
Bill Day: Recently, there’s been a lot of discussion about the $50 million amphitheater construction project, particularly regarding the allocation of funds to women- and minority-owned firms. As President of the Black Contractors Association – Alabama Chapter, what are your thoughts on the reported 30% inclusion rate?
Jarrod Sims: The 30% inclusion rate that’s been referenced pertains solely to the construction phase of the amphitheater, specifically to the funds allocated to Stone Building’s contract. This is an important distinction because it was the primary focus of our lawsuit against the Birmingham Jefferson Civic Complex (BJCC), where we alleged that minority participation in the project was not adequately met as agreed.
However, there’s been a significant amount of confusion in public discussions. For instance, site work—which has often been cited when discussing minority inclusion—was not part of Stone Building’s contract. Additionally, professional services like architectural, engineering, and design services are excluded from this 30% metric. These details are critical because they show that the actual level of inclusion, particularly for Black contractors, might be much lower than what’s being portrayed.
Bill Day: So, are you saying that the numbers being presented might not reflect the reality for Black contractors?
Jarrod Sims: Exactly. Based on the information we’ve received, only one Black contractor, Brewco Concrete Polishing, has been added to the project. But this raises some red flags—Brewco accepted a bid that’s almost half of what the job should realistically cost. This suggests that even when Black contractors are included, they might be pressured into accepting lower bids, which undermines fair competition and equity.
If we look at the total budget of $46-50 million, only $670,751 has been directed to Black-owned companies. If this figure is incorrect, I challenge those responsible to provide a detailed breakdown to prove otherwise. Furthermore, every aspect of the project—whether it’s professional services like architecture or direct construction—needs to independently meet the 30% inclusion requirement. These cannot be combined to create the illusion of meeting diversity targets. True inclusion means holding each component of the project to the same rigorous standards.
Bill Day: One of the points you’ve raised is the misrepresentation of site work in these discussions. Could you elaborate on that?
Jarrod Sims: Absolutely. One of the most misleading aspects of this discussion is how site work is being credited toward Stone Building’s contract. The fact is, site work was funded through separate financial channels and should not be counted as part of the construction budget managed by Stone Building. By conflating these figures, the true level of Black contractor participation in core construction activities is being obscured.
This isn’t just a technicality—it goes to the very heart of what true inclusion and equity should be. Inclusion isn’t about hitting a certain percentage or ticking a box. It’s about meaningful participation, ensuring that Black contractors have a fair and equal opportunity to succeed. Anything less than that is simply superficial.
Bill Day: Some might wonder why there’s such a strong focus on Black contractors. Why is this so important to you and your organization?
Jarrod Sims: The focus on Black contractors is crucial because, for too long, we’ve had no voice, no lobby, and very little support from elected officials or the broader community. As a result, Black contractors have lost significant ground in this industry. Organizations like ours are essential for leveling the playing field in the commercial construction industry. There are numerous associations across the United States that work tirelessly to ensure balance and inclusion in federally funded projects, but Black contractors have often been left without the mechanisms of support that others have.
However, that’s beginning to change. We’ve made a commitment, and I’m leading the charge to ensure that Black construction professionals, particularly general contractors and subcontractors, are never without representation again. Our future depends on this commitment.
Bill Day: What’s your message to the BJCC and those involved in this project?
Jarrod Sims: My message is clear: We need true inclusion and equity—where every component of the project is held to the same rigorous standards of diversity and inclusion. The time for half-measures and superficial gestures is over. It’s time to fulfill the promises made and ensure that Black contractors receive their fair share of opportunities, not just in this project but in all future projects.
Bill Day: What are your thoughts on the broader issue of inclusion in the commercial construction industry?
Jarrod Sims: The conversation around the amphitheater project highlights a broader issue—the persistent underrepresentation of Black contractors. While the BJCC may have reported numbers suggesting significant minority participation, the reality is that Black contractors are still being marginalized. It’s also important to consider that the communities funding these projects are often not sharing in the economic prosperity they help create.
We must move beyond token gestures and work toward genuine inclusion. This means ensuring that Black contractors have the same opportunities to compete and succeed as everyone else. The future of our industry depends on it, and we won’t stop until it becomes a reality.
Bill Day: What’s next for the Black Contractors Association – Alabama Chapter?
Jarrod Sims: The BJCC and all parties involved in this project have a choice: to continue with the status quo or to be part of the change that brings true equity to the construction industry. The Black Contractors Association – Alabama Chapter is ready to collaborate with anyone committed to making that change happen.
Bill Day: Any final words for our readers?
Jarrod Sims: We Got Now!
